You’ve worked hard to become a leader in your organisation. But sometimes you worry that you’re not effective enough at conveying what’s important to you or influencing others to support your objectives.
What you need is not to put in more hours or build elaborate PowerPoint presentations; it’s time to build your executive brand.
What is an executive brand? Let’s start with the basics; “brand” can be defined as the characteristics that distinguish an organisation, product or person from other organisations, products or people.
Read on to know the key elements to becoming a compelling leader: To Be a More Compelling Leader in Southeast Asia, Build Your Executive Brand